The Flour Pot and Milk Shed team were very proud to get involved with UK Coffee Week this year from the 16-22th of October. This important fundraising campaign works to provide clean drinking water to those in coffee growing communities, with the aim of uniting the coffee industry and coffee consumers to give back to the communities growing our coffee. 100% of funds raised by UK Coffee Week go straight to Project Waterfall.
Why coffee, why water?
Today, 703 million people around the world don’t have access to clean water. The majority live in isolated, rural areas – the same areas growing our coffee.
Coffee is a water-intensive crop with a large water footprint. Up to 840L of water is needed to make one 750ml pot of coffee. That’s more than tea, sugar, wheat, and barley. While we enjoy the purest filtered water in our coffee, the communities at the end of its supply chain face a water crisis.
How we got involved
This year, all 10 of our Flour Pot and The Milk Shed have donated 100% of their filter coffee sales to Project Waterfall! We also run some fun in store fundraising competitions for the opportunity to win some exciting prizes. All proceeds went directly to Project Waterfall and it was great to see the teams getting involved and talking to customers about this important cause!
This year’s project
Funds raised during UK Coffee Week this year will directly fund Project Waterfall’s latest initiative in Berbere, Ethiopia. Ethiopia is considered the biological and cultural home of coffee. 82% of households in the Berbere area use water from unprotected sources.
Working in partnership with the local government as well as WaterAid, Project Waterfall will build a solar powered multi-village gravity-flow water system, that will provide water to 40,000 people.The new infrastructure will be climate resistant and accessible to everyone in the area.